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Resources > Glossary

Accessibility
This term is used to define how the design of a website helps to make it more user friendly, particularly for people with disabilities. Good web design should provide accessibility to the widest possible audience, including, the deaf, the physically handicapped, colour blind people and the visually impaired.

Analytics
This generally refers to the back-end process of collecting data that shows statistical details of website usage.

Blog
This is the colloquial term for a Web log. Blogs typically contain web pages with short articles or diary pages and are frequently updated. They often allow interaction and accommodate readers comments after each entry.

Browser
A browser is the software programme on your computer that you use to go onto the internet, such as, Internet Explorer, Google Chrome, Safari and Firefox.

CMS
This is an acronym for Content Management System. A CMS is a means of managing content on a website on-line. A system is usually built into a website at the design stage so that the web pages can be updated by the site owner (without having to go through the web designer or developer).

CSS
This is an acronym for Cascading Style Sheets. Cascading Style Sheets are used in web design to tell the web browser how to display the contents of a site. CCS defines rules for the size and style of type and the positions of elements on the page.

Digital check-up
webZeppelin can prepare a marketing plan of on-line activity, designed to help you to take full advantage of the world wide web, completely free of charge.

Domain name
Each website has a unique address on the web (see URL). The part of the address with your name or company name is known as the domain. Just like an email address you can only create your own domain and purchase the rights to use it if no one else has registered that name before.

e-commerce
This can describe a website that has an online shopping facility. Sales transactions over the internet are referred to as e-commerce.

emarketing
This is the catch-all term applied to online marketing. It can refer to any activity including banner advertising, search engine advertising and html email campaigns

html
This is another acronym. It stands for hypertext mark-up language which is the code that is used to communicate over the internet. All websites use this code (in one form or another)

Javascript
Javascript is a programming language designed to make web pages more dynamic and may be used where there is a need for interactivity.

Meta tag
Meta tags are found in an HTML document, but are not visible on a webpage. They are used to provide information about the website or page which search engines can use to index the site.

Organic search
Organic search results refer to the position of a website on the search engine results page (SERP). This is where it is placed naturally by the search engine as against sponsored search results (see below).

PPC Advertising
Pay Per Click Advertising is another expression used to refer to Search Engine Marketing (see SEM below).

Search Engines
This is the 'third party' service that a browser uses when you enter a search enquiry. Many are well known names, such as Google, Yahoo, MSN and Bing (Microsoft) and there are many more.

SEM
This is an acronym for Search Engine Marketing. It is the generic term for sponsored search, paid for, on-line advertising. This can be used to ensure a website appears frequently and in a good position on the SERPs (in the sponsored links).

SEO
This acronym stands for search engine optimisation. SEO is the work that needs to be done in the development of a website to ensure the site has a high ranking in the search engine results pages in an organic search.

SERP
An acronym for search engine results page (the page you are directed to when you enter a search enquiry).

Sponsored Search
This refers to the section of the SERP (usually at the top or side of the page) which contains paid advertisements (see SEM).

URL
This is an acronym for Uniform Resource Locator. It refers to the internet address of a document or website.

W3C
The World Wide Web Consortium (W3C) develops interoperable technologies (specifications, guidelines, software, and tools) that are intended to be used as the standards for the world wide web.

XHTML
Extensible hypertext mark-up language - a more recent standard of the code used to write web pages.

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