Services > Search Engine Marketing (SEM)

Search engine marketing is a form of internet marketing that seeks to increase website visitors by improving the visibility of a website in the search engine result pages (SERPs) through the use of paid placement. Often a website can be displayed at the top of the first SERP in the sponsored search panel as soon as the campaign is set up. By contrast it can take months for a website to attain a high organic SERP position.

SEM is an excellent way to put your website in front of the widest possible, targeted audience with a guarantee of increased website traffic and, of course, the potential for increased sales. There are a variety of services that can be used, the most popular of which is pay-per-click advertising where your advertisement will be displayed in the Sponsored Search box at the top of the SERP.

Many of the leading search engines offer this type of on-line marketing, with Google and Yahoo being the most widely used. The key benefits of a pay per click campaign are:

• it can run for any period and be stopped at any time
• fixed daily limits on cost can be set to control the budget
• in depth reporting makes it easy to see if it is making a contribution
• costs are only incurred when there is a visit to your website (a click-through)

We are currently running Google Adwords, pay-per-click campaigns for a number of clients.

To find out more please email: info@webzeppelin.co.uk